Portfolio: B2B Software Company Website

Requirements:

Redevelop company’s website with the purpose of generating more traffic and converting more visitors to prospects. Create more visibility for key content. Make better use of blog content and improve the overall aesthetic.

Integrations:

  1. 3rd partner calendar app synchronized with Office 365 and Salesforce
  2. Marketing automation tracking code, forms embedded with custom styling
  3. Analytics tracking code

Results:

  1. Increased inbound traffic and search visibility as a result of better on-page SEO and content development
  2. Improved results of marketing automation campaign
  3. The use of a 3rd party, synchronized calendar app made it easier for prospects to schedule product demonstrations
  4. Increased number of newsletter subscribers through use of whitepapers and other strategic landing pages