Why Accessible Websites are Good for Business

by | Aug, 2019

If your business website offers products, services, information, entertainment, or serves other purposes, it is extremely important for you to consider updating the website to adhere to appropriate accessibility guidelines. Not doing so could negatively affect and even penalize your business. Below are four important reasons on why making your website accessible is a smart business decision.

Reduced Customer Loyalty: If you decide against adding accessibility features to your website, one of the worst consequences is a reduction in customer loyalty. Having the lowest prices isn’t enough anymore to drive good business. Customers will pay more if they are buying from a business with values similar to their own. Show your customers you care and they’ll likely respond with increased customer loyalty.

Slower Growth and Expansion: Having website accessibility allows you to reach millions more potential customers around the world. You don’t want to miss out on that, do you?

Potential Lawsuits and Financial Losses: One huge reason to offer website accessibility is to avoid damaging lawsuits. That’s right. You could get sued for not having an accessible website. The number of yearly lawsuits is growing. Recent court rulings have paved the way for accessibility related lawsuits.

Lack of Inclusion: No business owner wants their company to be known as the company that doesn’t consider website accessibility an important issue. It could be detrimental to the reputation of your business. We all know how customers use social media to speak out against a brand. It can get ugly. Making your website accessible and inclusive avoids these issues.

For any business with a web presence, it is best to comply with the latest Web Content Accessibility Guidelines (WCAG) 2.1 or Section 508.

This article is a highlighted version of CloudWedge’s article “The Penalty You Face Avoiding Website Accessibility“.

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