Six Writing Tips to Make Your Website More Accessible

by | Jul, 2019

Is the written content on your website accessible to all visitors? Or are you unintentionally making it difficult for visitors with disabilities to access your information? Below are a few quick fixes to make your important web content more accessible to those with disabilities.

Page Title: When deciding on your webpage titles, each page should have an informative and distinguishing page title that summarizes the basic content of that page, using the most relevant information first. For example: California Zinfandel | Fine Wines World Inc.

Page Headings: Page headings are ideal for skimming content to show readers what to expect. To add clear meaning and structure, use short headings that group related paragraphs, describe sections, and outline content.

Outbound Links: When linking to other content, try to make the link text meaningful and descriptive of the link target, while avoiding ambiguous link text like ‘click here’ or ‘read more’.

Image Alt Text: Images add to the webpage content. For each image, write alternative text that delivers the most basic and meaningful information of what the image displays, such as “Charging Phone” describing the image of a phone plugged into an adapter.

Transcripts: For each type of multimedia, create relevant transcripts and captions; for example, use a transcript for audio-only content, and use captions and training videos for audio and visual content.

Instructions: Make sure that all instructions, formatting directions, and messages are simple, clear, and unambiguous without being too technical. A glossary of terms can be helpful in addition to providing useful images, illustrations, and videos to maintain clarity.

These tips to help you meet Web Content Accessibility Guidelines (WCAG) requirements were curated from the article Tips for Getting Started Writing for Web Accessibility. Read the article for more detailed information.